Daily Cross-Border E-Commerce Briefing | July 24, 2025
1. EU IOSS VAT Revenues Hit €33 B
- New figures from the European Commission reveal that simplified IOSS schemes collected more
than €33 billion in 2024, a 27 % YoY jump that underscores the growing importance of friction-free
cross-border e-commerce compliance. For independent Shopify and WooCommerce sellers relying on
one-piece dropshipping fulfillment, displaying duties and taxes upfront reduces delivery delays,
boosts search visibility for long-tail keywords such as “EU VAT-ready dropshipping” and cuts
abandoned carts.
Source: European Commission, Published on: July 23, 2025
2. FedEx Fuel Surcharge Climbs to 33.9 %
- FedEx Freight’s weekly table effective July 23-29 lifts international surcharges to a
year-high 33.9 % amid soaring jet fuel prices and peak-season capacity constraints. Lightweight
parcel shippers must sync real-time fuel tables or risk margin erosion on low-ticket goods. Adding
“auto-sync FedEx fuel fees” to product pages can capture high-intent search traffic from merchants
seeking shipping cost calculators.
Source: FedEx, Published on: July 23, 2025
3. Shopify Updates Capital Loan Promotion
- Shopify has revised fee caps and liability terms for Capital Loans, making short-term funding
more predictable for DTC brands that operate lean inventory-free models. Fast-scaling dropship
stores can leverage the refreshed terms to front-load PPC spend without locking cash in stock, a
tactic often searched as “dropshipping cash-flow management”.
Source: Shopify, Published on: July 23, 2025
4. Pacsun Launches Week-long TikTok Shop Event
- The Gen-Z fashion label kicks off a Super Brand Day from July 24-30 featuring 24-hour
livestreams, creator collabs and time-limited discounts. The campaign is expected to spike hashtag
searches like “TikTok dropshipping trend products”, offering agile sellers a real-time
product-testing sandbox with one-piece fulfillment and 72-hour dispatch speeds.
Source: Retail TouchPoints, Published on: July 23, 2025
5. India Charges Walmart’s Myntra with FDI Violations
- India’s Enforcement Directorate alleges that Myntra breached foreign-investment rules by
selling directly to consumers instead of operating as a pure B2B wholesaler. The probe signals
tighter scrutiny of marketplace models and elevates organic search interest for phrases like “India
compliant DTC dropshipping”, giving independent sites a chance to gain share.
Source: Reuters, Published on: July 23, 2025
6. Amazon & Walmart Face Broader Antitrust Probes in India
- Separate investigations accuse the retail giants of preferential treatment and predatory
pricing, potentially reshaping India’s e-commerce landscape. Search volumes for “alternative to
Amazon India dropshipping” are climbing, highlighting opportunities for niche direct-to-consumer
stores powered by single-piece fulfillment networks.
Source: Reuters, Published on: July 23, 2025
7. Shopify Starter Plan Refresh Boosts Mobile Checkout
- A deep-dive review highlights how the revamped Starter Plan bundles social-first sales links,
accelerated storefront setup and streamlined payments, letting entrepreneurs validate single-SKU
offers in hours. Including keywords like “mobile-friendly Shopify dropshipping starter” can capture
intent-rich readership.
Source: BSS Commerce, Published on: July 23, 2025
8. US States Sue Temu over Data & Product Safety
- Multiple state attorneys general allege that Temu engages in deceptive data practices and
lists unsafe items, foreshadowing stricter regulation on ultrafast marketplaces. Long-tail searches
for “Temu alternative one-piece dropshipping supplier” are expected to rise as cautious shoppers and
sellers look elsewhere.
Source: Wall Street Journal, Published on: July 24, 2025
9. ShipStation Hosts Peak-Season Prep Webinar
- The July 24 session guides merchants on mitigating Q4 delivery bottlenecks, highlighting
multi-carrier routing, automated label printing and best practices for “dropshipping holiday
shipping strategy”, a keyword that spikes every September.
Source: ShipStation, Published on: July 24, 2025
10. Shopify Editions Summer ’25 Unveils Sidekick AI
- Analysts praise the new AI assistant, unified cart and multi-entity management, predicting
stronger conversion rates for global sellers. Ranking for queries like “Shopify Sidekick AI for
dropshipping automation” can pull targeted traffic to how-to content and case studies.
Source: Main Factor, Published on: July 23, 2025